Imds — Assurance Intelligence
iCovers

Retail insurance sales platform for POSPs

Expand retail business through POSPs.

Empower your POSPs to sell retail insurance policies On the Go. POSPs can generate instant comparative quotes and share it with the customer with payment links.

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iCovers
Retail Policies
2W
4W
Retail Health
Personal Accident
Travel
Term Life
The Shift

From manual multi-entity coordination for a policy to instant sales

iCovers helps insurance brokers expand their distribution strength across the country without increasing the operational overheads. The industrial design and smooth user experience ensures retention of POSPs for a long term.

Traditional Distribution
With iCovers

Email/excel based unstructured, manually compiled quotations

Instant, well structured, comparative quotes

Off-line premium payment & policy issuance coordination

Online payment collection & instant policy issuance

Sales teams spend time on repetitive administrative tasks

Automated assisted-selling workflows

Customer journeys differ across channels

Consistent customer experience everywhere

Limited visibility into partner performance

Real-time distribution analytics

Scaling requires more operational effort

API-led, scalable digital distribution

The Cost

The cost of traditional distribution

Distribution complexity slows growth, reduces conversions and increases operational effort.

Lower Conversion Rates

Disconnected customer journeys create friction that reduces policy conversion and increases customer drop-offs.

Slower Quote-to-Policy Turnaround

Manual quote generation, comparisons and approvals delay policy issuance and impact customer experience.

Inconsistent Sales Execution

Different sales teams and distribution partners follow different processes, resulting in inconsistent advisory and service quality.

Limited Partner Productivity

Employees and POS partners spend more time coordinating for quotes than engaging customers and closing business.

Poor Business Insights

Leadership lacks a consolidated view of partner performance, productivity and channel-wise business metrics.

Difficult to Scale Distribution

Expanding across new partners, branches or products increases operational effort instead of driving efficiency.

Connected Distribution

How iCovers enables connected insurance distribution

iCovers connects every customer journey — from self-service digital buying to advisor-led and POS-assisted sales — through a single platform that enables faster policy issuance, better collaboration and complete distribution visibility.

  • Customer
  • Digital Self-Service
  • Sales Executive
  • POS Partner
  • Quote Comparison
  • Policy Issuance
  • Distribution Analytics
  • Connected Growth

Distribution Console

Channel performance, live

Live

Revenue

MTD

2.37 Lakh

+18.7% MOM

YTD

19.35 Lakh

+17.6% YOY

Overall

1.02 Cr

Cumulative

Premium & Product Mix

9060300
Y1Y2Y3Y4CY*
MotorHealthOther
Capabilities

Key functional capabilities

iCovers brings online buying, assisted sales, policy issuance, integrations, communication and analytics together into one unified distribution platform.

Online Compare-and-Buy Journey

Enable customers to compare products across insurers and complete purchases through a seamless self-service digital buying journey.

Quote Generation for Assisted Sales

Empower sales executives and POSPs partners to generate instant, accurate quotes and advise customers with confidence.

Policy Issuance Through the Same Platform

Complete the journey from quote to issued policy on a single platform without switching between disconnected systems.

API-Led Integration with Insurers & Partners

iCovers can connect with multiple insurers through secure, scalable API-led integrations.

Communication Engine

Keep customers and partners informed through automated Email, SMS and WhatsApp communications triggered by key events.

Distribution Analytics & Administration

Track sales activity, channel performance and partner productivity through a central administration and analytics module.

Key Outcomes

Outcomes that compound as you scale

Higher Conversion Rates

Improve customer acquisition by enabling faster and more consistent buying journeys across every channel.

Faster Sales Execution

Accelerate quote generation, policy issuance and customer onboarding through automated workflows.

Improved Partner Productivity

Equip employees and POS partners with digital tools that simplify advisory, comparison and policy sales.

Better Customer Experience

Deliver a seamless insurance buying experience regardless of whether customers purchase online, through employees or via POS partners.

Real-Time Business Insights

Track sales activity, channel performance and operational metrics through a single distribution dashboard.

Scalable Digital Distribution

Expand products, partners and sales channels without increasing operational complexity.

FAQs

Frequently asked questions

Everything you need to know about how iCovers helps customers, POSPs and sales teams compare, quote and buy retail insurance.

iCovers is a retail insurance sales platform for insurance distributors such as brokers, corporate agents and IMFs. It enables their sales teams and POSPs to sell retail policies on the go, with instant comparative quotes from multiple insurers, a payment link for each insurer and digital policy issuance.

iCovers is licensed by insurance distributors. Their POSPs and sales teams use it to prepare and share quotations, and their customers use it to compare and buy policies directly.

iCovers is designed for retail insurance products such as motor, health, travel, personal accident and other API-enabled retail products, subject to insurer integrations and product availability.

The customer or POSP enters the required details, after which iCovers fetches quotes from integrated insurers through APIs. The available plans are displayed in a comparative format, allowing the customer to evaluate premiums, benefits, terms and insurer options.

No. One of the key advantages of iCovers is that it compares policies on the fly. The customer or POSP does not need to manually select policies and then click a separate “Compare” button. The available insurer options are shown in a comparative view as part of the quote journey itself.

Most quote portals require users to generate quotes first and then select plans for comparison. iCovers simplifies this by showing comparable options automatically during the journey. This saves time, reduces confusion and improves the buying experience.

Yes. A POSP can prepare quotes on behalf of the customer using the required customer and risk details. The comparative quote can then be shared with the customer for review and purchase.

Yes. iCovers allows the sales team to prepare and share quotes on behalf of POSPs. This is useful when POSPs need support, when the product is slightly complex, or when faster quote assistance is required.

The customer can receive the comparative quote digitally. The quote can show multiple insurer options along with premium, benefits and payment links, depending on the product and insurer integration.

Yes. POSPs or sales teams can share the quote with the customer for review. The customer can later select the preferred insurer option and proceed through the applicable payment link, subject to quote validity and insurer rules.

Yes. iCovers can generate payment links for all insurers included in the comparative quote. The customer can choose the preferred insurer option, click the respective payment link and complete the purchase journey.

No. The customer can pay directly through the insurer-specific payment link generated in the quote. This improves transparency and reduces payment handling risk for POSPs and intermediaries.

Once payment is completed, the policy issuance journey is triggered as per the insurer’s API process. The policy document or confirmation is then made available based on insurer response and integration capability.

Yes. iCovers is designed to help customers compare not just premiums, but also relevant product benefits, coverage terms and insurer options. This helps customers make a more informed buying decision rather than choosing only the lowest premium.

Yes. iCovers is API-driven and can connect with insurer systems for quote generation, proposal submission, payment link generation, policy issuance and related transaction updates, depending on the insurer’s API readiness.

If an insurer API is unavailable, the quote or purchase journey for that insurer may be temporarily affected. The portal can be configured to show available insurer options and handle such cases based on business rules.

Yes. Since POSPs can generate comparative quotes and share customer-ready payment links, many routine sales-support activities can move from back-office coordination to a digital self-service model.

Yes. iCovers can improve conversion by giving customers a clear comparative quote, simplifying decision-making, enabling assisted sales and allowing instant payment through insurer-specific links. The shorter and clearer the journey, the better the chances of conversion.

Yes. iCovers supports both models. Customers can complete the journey themselves, while POSPs or sales teams can assist customers by preparing quotes, explaining options and sharing payment links.

For customers, iCovers provides a simple, transparent and digital way to compare and buy insurance. For POSPs, it offers a faster sales journey, assisted quote creation, ready comparison, payment-link sharing and reduced operational dependency.
Still have questions? Talk to us

Ready to expand your distribution capabilities?

Discover how iCovers connects customers, POSPs, sales teams and insurers on a single platform for higher conversions, faster issuance and complete distribution channel management.

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