Imds identified a structural industry-wide challenge: commercial lines underwriting in general insurance was still largely manual, fragmented, and dependent on individual underwriter judgement, even in otherwise mature insurers. Retail agency portals could support simple straight-through processing, but complex commercial underwriting required workflows, authority control, risk evaluation, referrals, documentation, pricing logic, integrations and governance.
iGini was designed by Imds as a product-led solution to this problem — an insurance-native commercial underwriting automation platform, not a bespoke development project. Bharti AXA General Insurance became an early enterprise believer and validation partner, adopting iGini in a brownfield technology environment where existing systems such as AVO, P400, payment gateway, Darwinbox, Google Maps and underwriting tools had to be preserved and integrated rather than replaced.
The implementation validated iGini as a practical enterprise platform for commercial underwriting automation. It automated SFSP and GHI underwriting, introduced workflow-led governance, integrated with existing systems and established a foundation for phased digitisation of additional commercial products.